As a company working within the tobacco sector, we are not short of experience of working within regulative frameworks. As a business we support regulation that is evidence-based, proportionate and effective and believe that regulation of the tobacco sector is both necessary and right. We are, however, seeing a trend for more extreme regulatory interventions from governments facing difficult economic conditions, even if their efficiency remains highly questionable. The trend is growing at a faster pace and consumer goods are finding themselves subject to policy supported by studies that are not reliable. Our resources deliver our perspective on some of these topics.