Excessive regulation is on the rise. No matter what industry you work in or with, its effects will impact you. Recent examples show that piling up regulation doesn’t make things better. This misguided approach leads to damaging brands, businesses and entire industries. Good regulation happens when it has been well-thought through, with proper consultation, taking into consideration all potential consequences. Whether you are concerned by the protection of your trademarks and your business or you simply believe in consumers’ freedom of choice, we invite you to join the debate.